Digital Web Magazine - The Principles of Design - 11 views
www.digital-web.com/...principles_of_design
deign bestpractices usability reference web webdesign principles balance art
shared by Adrienne Michetti on 01 Feb 10
- Cached
-
concepts that can that make any project stronger without interfering in the more technical considerations later on
-
one of many disciplines within the larger field of design
-
a discipline within the field of art
- ...37 more annotations...
-
the basic tenets of design into two categories: principles and elements
-
the principles of design are the overarching truths of the profession
-
the elements of design are the components of design themselves, the objects to be arranged.
-
principles
-
Balance Rhythm Proportion Dominance Unity
-
Balance is an equilibrium
-
visual weight within a composition
-
Symmetrical balance
-
When symmetry occurs with similar, but not identical, forms it is called approximate symmetry
-
Symmetrical balance is also known as formal balance.
-
ntral axis.
-
Asymmetrical balance
-
tend to have a greater sense of visual tension. Asymmetrical balance is also known as informal balance.
-
Rhythm is the repetition or alternation of elements
-
Regular
-
Flowing
-
Progressive
-
three stages of dominance
-
Proportion is the comparison of dimensions or distribution of forms.
-
Dominance relates to varying degrees of emphasis in design
-
visual weight
-
relationship in scale between one element and another,
-
Dominant
-
Sub-dominant
-
Subordinate
-
unity describes the relationship between the individual parts and the whole of a composition
-
Gestalt theories of visual perception and psychology, specifically those dealing with how the human brain organizes visual information into categories, or groups
-
Closure is the idea that the brain tends to fill in missing information when it perceives an object is missing some of its pieces.
-
Continuance is the idea that once you begin looking in one direction, you will continue to do so until something more significant catches your attention
-
Items of similar size, shape and color tend to be grouped together by the brain, and a semantic relationship between the items is formed.
-
In addition, items in close proximity to or aligned with one another tend to be grouped in a similar way.
-
Contrast addresses the notion of dynamic tensionÔthe degree of conflict that exists within a given design between the visual elements in the composition.
-
The objects in the environment represent the positive space, and the environment itself is the negative space.
-
The rule of thirds is a compositional tool that makes use of the notion that the most interesting compositions are those in which the primary element is off center.
-
The visual center of any page is just slightly above and to the right of the actual (mathematical) center.
-
sometimes referred to as museum height.
-
The principles of design are the guiding truths of our profession, the basic concepts of balance, rhythm, proportion, dominance and unity. Successful use of these core ideas insures a solid foundation upon which any design can thrive.
-
These principles of design can be applied to almost anything, I believe.
